Vertu Motors

About Vertu Motors

Vertu Motors, who offer new cars and used cars for sale, began trading in 2006 as a retailer for some of the UK’s biggest motor retail businesses.

For the last 17 years, Vertu Motors has grown from a single brand to represent manufacturers across the country, with 190 franchised and non-franchised dealerships. With the growth of our localised sister brands Bristol Street Motors and Macklin Motors, (in Scotland) we bring our high-quality standards to customers across different regions.

In each of our dealerships, our company’s mission statement influences everything we do: “To deliver an outstanding customer motoring experience through honesty and trust.”

We are proud to have a wide portfolio of dealerships within our care. This includes leading automotive brands such as Audi, BMW, Honda, Jaguar, Kia, Land Rover, Mercedes-Benz, Mercedes-AMG, MINI, Toyota, and Volkswagen.

In November of this year, the Group celebrated a dual-award win at the Motor Trader Industry Awards 2022, winning the titles Social Media of the Year and Dealer Website of the Year franchised categories.

The next month in December, the Group announced the largest acquisition in its history of Helston Garages UK, acquiring a further 28 franchised sales outlets including BMW, MINI, and Volvo and Ferrari as new partners.

In 2022, we even launched our own podcast called The Driver! with former W Series driver Alice Powell as host. This created a diverse platform for our customers to learn all about the challenges of professional sports from familiar sporting faces – not just limited to racing.


Vertu Motors and MINI CHALLENGE

We are delighted to lend our support to the MINI CHALLENGE for its 2024 series. As we operate a number of dealerships in the North East and South West, supporting the MINI CHALLENGE allows us to strengthen our brand on a national level. We enjoy connecting with our customers wherever they are. To us, nothing stands in the way of bringing our customers an excellent motoring experience – including distance.

With a heritage rooted in motorsport, we are committed to supporting some of the most exciting and prestigious racing events in the UK. This includes the British Touring Car Championship (BTCC) with our EXCELR8 Bristol Street Motors racing team.

The Vertu Motors MINI CHALLENGE will fall part of ITV’s coverage of the BTCC, as it travels to many iconic British racetracks.

Heading into the 2024 season, we are excited to see our brand proudly displayed on the iconic MINI car. A vehicle which our customers love to see both on the track and in the dealership.


Going into the future

Continuing to focus on growth and expansion to become the leading new and used cars, motorcycles, and vans retailer in the UK, the Vertu Motors Group seeks to connect with customers across the country.

The Group also holds an impressive sponsorships portfolio across the three main brands, partnering with local football, cricket, basketball, and rugby teams. We also support entertainment and hospitality initiatives – as well as motorsport, of course.

We are ready for the ride, and excited to welcome the MINI CHALLENGE as an official partner.

Discover more at


Vertu Motors

0330 012 6770