Organisers of the Vertu MINI CHALLENGE can today confirm a new multi-year partnership with the iconic Repsol brand, which will take effect from the 2024 season.

The agreement with Repsol will see the Spanish multi-energy company join forces with the all-action single-make series to boost brand awareness as it prepares to move into the UK market this year via its UK distributor Millers Oils.

The marketing partnership will see Repsol branding featured on cars competing in the headline JCW category, which once again runs exclusively on the British Touring Car Championship package for the upcoming campaign.

Repsol will also appear on cars in the new JCW Sport class, which will run alongside the JCW field at all seven race events.

That means the famous Repsol logo will not only feature on track in front of huge trackside audiences attending events, but will also be beamed into millions of homes throughout the season thanks to extensive live coverage of the series on ITV4.

The Repsol brand is known across the globe for its links to motorsport, with the company having been involved in programmes in the likes of MotoGP, the World Rally Championship and the World Touring Car Championship.

Antony Williams, Vertu MINI CHALLENGE promoter, said:

“We are delighted to welcome Repsol into the Vertu MINI CHALLENGE family for upcoming season.

“To join forces with such an iconic, multi-national brand is fantastic for us as a championship, and we look forward to working with both Repsol and Millers Oils over the next few years to maximise this relationship and help showcase Repsol to the UK marketplace.”

Javier Ballesteros, Regional Manager Lubricants Division EMEAI, said: 

“We are thrilled to be now be associated with, and partners to, the Vertu MINI CHALLENGE. This represents a significant step for us as we make our way to the UK market in collaboration with our exclusive UK distributors Millers Oils.

“To market the Repsol brand with the MINI CHALLENGE represents an exciting opportunity for us to align ourselves with a prestigious motorsport platform that shares our commitment to excellence, innovation, and performance.”